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Government to Launch Mahua-based Alcoholic Drink

  • 11 Mar 2020
  • 3 min read

Why in News

The central government is set to launch a mahua-based alcoholic beverage ‘Mahua Nutribeverage’ in the market for the first time.

  • The Beverage will come in six fruit-based flavours and will be available at the price of ₹700 for a 750ml bottle.
  • This is the first time that the Ministry of Tribal Affairs is getting into bottling and sale of alcoholic beverages.

Key Points

  • The beverage has a high nutritional value and relatively low alcohol content (5%).
  • It has been developed by the Indian Institute of Technology (IIT) Delhi in collaboration with the Tribal Cooperative Marketing Development Federation of India (TRIFED).
    • TRIFED is a national-level apex organization functioning under the administrative control of the Ministry of Tribal Affairs.
  • TRIFED has signed a memorandum with the National Research Development Corporation (NRDC) to undertake the assignment of technology transfer to the suitable entrepreneurs for production and marketing of the beverage.
  • The marketing is being undertaken under the Van Dhan Vikas Karyakram.
    • It is Tribal Affairs Ministry’s value-addition scheme which was launched in Chhattisgarh’s Bijapur in 2018.
    • The nation-wide programme earmarked ₹500-600 crore for training tribal clusters to add value to their produce and sell it in a packaged format, aiming to increase their income manifold.
    • The products marketed under the scheme include only those that need primary-level processing, including handicrafts, textiles, food items, jams and pulps and jewellery.
  • Besides mahua, other tribal staples such as tamarind and amla will be de-seeded and brought to the market in the form of candies and jams.

Mahua

  • Its scientific name is Madhuca indica.
  • It is a prominent forest tree in tribal areas of Bastar (Chhattisgarh) and plays an important role in the rural economy.
  • The mahua flowers are a rich source of sugars and are said to contain vitamins, minerals and calcium.
  • The flowers are fermented and distilled yielding spirituous liquor also known as ‘country beer’.
  • An estimated 90% of the annual production of Mahua flower is used in the process of brewing beverages.

Source: IE

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