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Virtual Aadi Mahotsav

  • 02 Dec 2020
  • 3 min read

Why in News

The Ministry of Tribal Affairs has launched the virtual edition of Aadi Mahotsav - Madhya Pradesh.

  • The next focus state would be Gujarat, followed by West Bengal.

Key Points

  • Aadi Mahotsav:
    • It is a national tribal festival and a joint initiative of the Ministry of Tribal Affairs and the Tribal Cooperative Marketing Development Federation of India (TRIFED). It commenced in 2017 and is held annually.
    • It is an attempt to familiarise the people with the rich and diverse craft, culture of the tribal communities across the country, in one place.
    • In 2019, the festival was held in New Delhi and featured an exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, jewellery, etc.
  • Virtual Edition of Aadi Mahotsav:
    • This year, TRIFED has moved the event online and will be hosted on the Tribes India E-Marketplace.
    • It will bring the spotlight on all the major tribes one-by one.

Tribal Cooperative Marketing Development Federation of India

  • Formation: It was established in 1987 under the Multi-State Cooperative Societies Act, 1984 by the Government of India as a National level Cooperative body.
  • Organisation: It is a national-level apex organization functioning under the administrative control of the Ministry of Tribal Affairs.
    • It has its head office in New Delhi.
  • Objectives: Socio-economic development of tribal people, empowerment of tribal people with knowledge, tools and information and their capacity building.
  • Initiatives and Involvement:
    • TRIFED, under the brand name Tribes India, markets the handcrafted products directly procured from the tribals in India through its 73 brick and mortar outlets all over India. Tribes India has its own e-commerce platform.
    • TRIFOOD Scheme is a joint initiative of the Ministry of Food Processing Industry, Ministry of Tribal Affairs and TRIFED and it promotes value addition to Minor Forest Produce (MFP).
    • It has organised the Van Dhan Internship Programme, to enhance the output of the Van Dhan Yojana.
    • TRIFED helps in implementation of the scheme ‘Mechanism for Marketing of MFP through Minimum Support Price (MSP) and Development of Value Chain for MFP’ to ensure fair returns to forest dwelling Scheduled Tribes (STs) and other traditional forest dwellers.
    • It has also launched a transformational Tech For Tribals program in partnership with Institutes of National Importance (INIs) to develop tribal entrepreneurship.

Source: PIB

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