Rapid Fire
Swachhata Hi Seva 2025
- 19 Sep 2025
- 2 min read
The Government of India launched the Swachhata Hi Seva (SHS) 2025 campaign, conducting cleanliness drives nationwide.
- Swachhata Hi Seva (SHS) 2025 continues the momentum of the Swachh Bharat Mission (2014), reinforcing India’s commitment to sanitation and hygiene.
- SHS 2025 theme, “Swachhotsav”, blends the spirit of festive celebrations with the responsibility of cleanliness.
- The campaign focuses on voluntarism, collective action, and public participation, promoting the three R’s – Reduce, Reuse, Recycle to engage citizens in maintaining clean surroundings.
Swachh Bharat Mission(SBM)
- Launch & Objective: SBM (Grameen) and SBM (Urban) were launched in 2014 to eliminate open defecation and improve sanitation in rural and urban India.
- SBM-Grameen:
- Phase I (2014-2019): Achieved 100% sanitation coverage, over 10 crore household toilets, and declared all villages ODF.
- Phase II (2020-2025/26): Focuses on sustaining ODF, solid and liquid waste management, and transforming villages to ODF Plus Model.
- SBM-Urban (SBM-U):
- Phase I (2014-2021): Targeted ODF cities and 100% scientific management of municipal solid waste across 4,041 statutory towns.
- Phase II / SBM-U 2.0 (2021-2026): Aims for “Garbage Free” cities, institutionalizing Swachh behavior, and contributing to Sustainable Development Goals (SDGs) 2030.
- Impact: SBM has significantly improved sanitation, hygiene, and waste management infrastructure, contributing to public health, quality of life, and urban-rural transformation.
Read more: Making Swachh Bharat Mission A Reality |