Swachhata Hi Seva 2025 | 19 Sep 2025

The Government of India launched the Swachhata Hi Seva (SHS) 2025 campaign, conducting cleanliness drives nationwide.

Swachhata Hi Seva (SHS) 2025 continues the momentum of the Swachh Bharat Mission (2014), reinforcing India’s commitment to sanitation and hygiene.
SHS 2025 theme, “Swachhotsav”, blends the spirit of festive celebrations with the responsibility of cleanliness.
The campaign focuses on voluntarism, collective action, and public participation, promoting the three R’s – Reduce, Reuse, Recycle to engage citizens in maintaining clean surroundings.

Swachh Bharat Mission(SBM)

Launch & Objective: SBM (Grameen) and SBM (Urban) were launched in 2014 to eliminate open defecation and improve sanitation in rural and urban India.
SBM-Grameen:
- Phase I (2014-2019): Achieved 100% sanitation coverage, over 10 crore household toilets, and declared all villages ODF.
- Phase II (2020-2025/26): Focuses on sustaining ODF, solid and liquid waste management, and transforming villages to ODF Plus Model.
SBM-Urban (SBM-U):
- Phase I (2014-2021): Targeted ODF cities and 100% scientific management of municipal solid waste across 4,041 statutory towns.
- Phase II / SBM-U 2.0 (2021-2026): Aims for “Garbage Free” cities, institutionalizing Swachh behavior, and contributing to Sustainable Development Goals (SDGs) 2030.
Impact: SBM has significantly improved sanitation, hygiene, and waste management infrastructure, contributing to public health, quality of life, and urban-rural transformation.