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Swachh Sagar, Surakshit Sagar campaign

  • 29 Jul 2022
  • 3 min read

Why in News?

Recently, the Ministry of Earth Sciences has launched a Coastal Clean Up Drive under Swachh Sagar Surakshit Sagar Campaign to clean 75 beaches across the country in 75 days.

What is the Swachh Sagar, Surakshit Sagar Campaign?

  • About:
    • It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it.
    • The Campaign will culminate on "International Coastal Clean-up Day" (17th September 2022).
      • The day aims to increase public awareness about the accumulation and negative impacts of litter in oceans, on coastlines and on beaches.
    • Globally, "International Coastal Clean Up Day" is celebrated on the third Saturday of September, every year.
    • Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying the marine life.
    • A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity.
  • Objectives:
    • Running a cleanliness campaign along India’s entire coastline.
    • To reduce marine litter.
    • Minimising the use of plastics.
    • Encouraging segregation of waste at source and waste management.

What is the Significance of a Clean Ocean?

  • The ocean is a vital source of nourishment, especially to people in the world’s poorest nations.
  • Many depend on fish for their primary source of protein; fisheries and aquaculture support the livelihoods of about 540 million people (8% of the world’s population) directly or indirectly.
  • Overfishing, loss of biodiversity and the possible extinction of species put a stress on these limited resources. This could lead to famine, increased poverty and conflicts, including war.
  • Learning to manage the ocean sustainably is the only path to global prosperity and peace.

Source: PIB

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