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Saras Aajeevika Mela 2021

  • 27 Feb 2021
  • 2 min read

Why in News

Recently, the Union Minister for Rural Development inaugurated Saras Aajeevika Mela 2021 at Noida Haat.

  • More than 300 rural self-help groups and craftsmen from 27 states are participating in the Mela.

Key Points

  • About:
    • It is a programme to transform rural India in general and the lives of rural women in particular.
    • During the Mela, workshops on product packaging and design, communication skills, social media publicity and Business to Business marketing will be organised to educate the rural self-help groups and craftsmen.
  • Organiser:
  • Objective:
    • To bring the rural women Self Help Groups (SHGs) under one platform so that they can showcase their skills, sell their products, and help them build linkages with bulk buyers.
      • Through participation in SARAS Aajeevika Mela, these rural SHG women will get vital national level exposure to understand the demand and taste of urban customers.
  • Significance:
    • The Mela acts as an integrated approach towards women empowerment.
    • The Initiative is well aligned with the government's vision of Atma Nirbhar Bharat.

Source:PIB

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