Important Facts For Prelims
Saras Aajeevika Mela 2021
- 27 Feb 2021
- 2 min read
Why in News
Recently, the Union Minister for Rural Development inaugurated Saras Aajeevika Mela 2021 at Noida Haat.
- More than 300 rural self-help groups and craftsmen from 27 states are participating in the Mela.
Key Points
- About:
- It is a programme to transform rural India in general and the lives of rural women in particular.
- During the Mela, workshops on product packaging and design, communication skills, social media publicity and Business to Business marketing will be organised to educate the rural self-help groups and craftsmen.
- Organiser:
- It is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development (MoRD) organised by the Council for Advancement of People’s Action and Rural Technology (CAPART).
- CAPART is an autonomous body set up by the Ministry of Rural Development to interface between the government and Non-governmental Organizations (NGOs) that seek to improve the quality of life in India's rural areas.
- It is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development (MoRD) organised by the Council for Advancement of People’s Action and Rural Technology (CAPART).
- Objective:
- To bring the rural women Self Help Groups (SHGs) under one platform so that they can showcase their skills, sell their products, and help them build linkages with bulk buyers.
- Through participation in SARAS Aajeevika Mela, these rural SHG women will get vital national level exposure to understand the demand and taste of urban customers.
- To bring the rural women Self Help Groups (SHGs) under one platform so that they can showcase their skills, sell their products, and help them build linkages with bulk buyers.
- Significance:
- The Mela acts as an integrated approach towards women empowerment.
- The Initiative is well aligned with the government's vision of Atma Nirbhar Bharat.
