Rapid Fire
Ayush Export Promotion Council
- 08 Jan 2026
- 2 min read
Recently, the Ayush Export Promotion Council (AYUSHEXCIL) observed its 4th Establishment Anniversary on 4th January 2026.
- About: It is the nodal Export Promotion Council for the AYUSH sector, launched by the Prime Minister during the Global AYUSH Investment and Innovation Summit, Gandhinagar in 2022.
- It functions in consultation with the Ministry of AYUSH with support from the Ministry of Commerce & Industry.
- Functions: The Council undertakes exporter capacity building, regulatory compliance facilitation, B2B meetings, international exhibitions, seminars and overseas outreach programmes to strengthen global market access.
- Coverage: The Council oversees exports of Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa, Homeopathy, herbal products and Indian traditional healthcare services.
- Ayush Quality Mark: AYUSHEXCIL anchors the Ayush Quality Mark programme of the Ministry of AYUSH, strengthening global quality assurance and product credibility.
- Trade Agreement Integration: AYUSH systems have received formal recognition in bilateral trade agreements, including the India–Oman CEPA and the India–New Zealand FTA, with dedicated annexes on traditional medicine and health-related services.
- Achievement: AYUSH and herbal product exports grew by 6.11%, rising from USD 649.2 million (2023–24) to USD 688.89 million (2024–25), reflecting rising global demand for India’s traditional medicine systems.
| Read more: AYUSH Sector's Growth |
