One District One Product (ODOP)

• 30 Jan 2026

Source: PIB  

Why in News? 

The One District One Product (ODOP) initiative has recently been in the news for its nationwide expansion, highlighting its role in promoting district-level economic development and local entrepreneurship. 

What is One District One Product (ODOP)? 

• About: The One District One Product (ODOP) scheme is a flagship programme of the Ministry of Commerce and Industry, implemented through the Department for Promotion of Industry and Internal Trade (DPIIT) with support from Invest India. 
  • Inspired by Japan’s “One Village One Product” model, ODOP identifies, brands, and promotes one distinctive product from each district. As of 2025, it covers 1,102 products across 761 districts, including agriculture, handicrafts, textiles, and food items. 
• Objective: The scheme aims to transform local specialities into global brands by supporting artisans, farmers, and small enterprises, while preserving India’s cultural heritage and traditional skills. 
  • Launched in Uttar Pradesh in 2018, starting with Moradabad’s brassware, the initiative helped revive traditional crafts such as chikankari embroidery, pottery, carpets, leather goods and brassware. 
• Vision: ODOP aligns with Atmanirbhar Bharat and “Vocal for Local”, promoting sustainable production, innovation, and market access, with eco-friendly and traditionally crafted products positioned for international markets. 
• Product Selection and Coverage: Products are selected by States and Union Territories based on existing local ecosystems and communicated to DPIIT.  
  • Currently, over 1,200 ODOP products across sectors like textiles, food processing, handicrafts, and minerals are listed on the official digital portal. 
• Market Access and Digital Integration: ODOP products are linked to wider markets through platforms such as the Government e-Marketplace (GeM), ODOP Bazaar and state-level e-commerce portals, expanding sales and outreach. 
• Exports and Global Recognition: ODOP strengthens India’s export ecosystem through alignment with Make in India, Vocal for Local, and Districts as Export Hub, while showcasing Indian products at international trade exhibitions and global platforms. 

ODOP Wall 

• The ODOP Wall serves as a curated display of district-specific indigenous products at platforms such as SARAS Aajeevika Stores, aimed at enhancing market access and visibility for rural artisans and women Self-Help Groups

PM Ekta Malls

• Developed under a Public–Private Partnership (PPP) model, these malls aim to transform local crafts into national cultural hubs and global market destinations, supporting self-reliant and culturally confident India. 
• They are being developed with ₹5,000 crore interest-free support including at least ₹100 crore per State, with 29 Unity Malls approved across 27 States, to improve market access and income for artisans and local entrepreneurs. 
• They will act as dedicated retail hubs to promote ODOP, Geographical Indication(GI)-tagged and handicraft products, with earmarked space for every State and Union Territory to showcase district-level specialities. 

Frequently Asked Questions (FAQs) 

1. What is ODOP? 
ODOP (One District One Product) is a government initiative that promotes one unique product from each district to boost local livelihoods and regional development. 

2. When was ODOP launched? 
ODOP was launched in 2018 in Uttar Pradesh and later expanded to the national level. 

3. What is the main objective of ODOP? 
The main objective of ODOP is to unlock district-level economic potential by supporting local artisans and producers through branding, market access, and skill development. 

UPSC Civil Services Examination Previous Year Questions (PYQs) 

Prelims

Q. What is/are the recent policy initiative(s)of Government of India to promote the growth of manufacturing sector? (2012)

1. Setting up of National Investment and Manufacturing Zones 
2. Providing the benefit of ‘single window clearance’ 
3. Establishing the Technology Acquisition and Development Fund 

Select the correct answer using the codes given below: 

(a) 1 only 
(b) 2 and 3 only 
(c) 1 and 3 only 
(d) 1, 2 and 3 

Ans: (d)