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Supreme Court Mandates Self-Declaration by Advertisers

  • 05 Jun 2024
  • 1 min read

Source: PIB

Recently, the Supreme Court of India has ordered that all advertisers/Advertising Agencies must submit a 'Self-Declaration Certificate' before publishing or broadcasting any advertisement.

  • This aims to ensure transparency, consumer protection, and responsible advertising practices.
  • These will apply to all new advertisements from 18th June 2024.
  • It will also ensure compliance with all relevant regulatory guidelines, including those given in Rule 7 of the Cable Television Networks (CTN) Rules, 1994 and the Norms of Journalistic Conduct of the Press Council of India.
    • Rule 7 of CTN provides that advertisements must comply with Indian laws and avoid offending the morality, decency, and religious sensitivities of viewers.
  • A certificate signed by an authorised representative of the advertiser can be submitted in Broadcast Seva Portal (For TV/Radio Advertisements) and Press Council of India portal (For Print and Digital Media Advertisements).
  • Advertisers need to provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records.

Read more: Regulating Misleading Advertisements in India, Changes in Cable Television Network Rules, Disclosure of Journalistic Sources

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