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Jagriti Mascot

  • 19 Jul 2022
  • 3 min read

Why in News?

Recently, a mascot named Jagriti has been launched by the Department of Consumer Affairs (DoCA) to empower consumers and further generating awareness of their rights.

How will Jagriti work?

  •  It would be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by the consumers.
  • It would help to generate consumer awareness about the various government initiatives like:
    • Provisions of Consumer Protection Act 2019
    • Hallmarking
    • National Consumer Helpline toll free number 1915
    • Provisions of weights & measures Act
    • Decisions of the Central Consumer Protection Authority
    • Testimonials by consumers on grievance redressal

What is the Significance of Jagriti Mascot?

  • In addition to increasing the campaign's presence in digital and multimedia channels, it would heighten consumer rights awareness.
  • It would be shown with the tagline “Jago Grahak Jago” in various media campaign.

UPSC Civil Services Examination Previous Year Question (PYQ)

Q. With reference to ‘consumers’ rights/privileges under the provisions of law in India, which of the following statements is/are correct? (2012) 

  1. Consumers are empowered to take samples for food testing. 
  2. When a consumer files a complaint in any consumer forum, no fee is required to be paid. 
  3. In case of death of consumer, his/her legal heir can file a complaint in the consumer forum on his/ her behalf. 

Select the correct answer using the codes given below: 

(a) 1 only 
(b) 2 and 3 only 
(c) 1 and 3 only 
(d) 1, 2 and 3 

Ans: (c) 


  • Under the Food Safety and Standards Act passed by Parliament, buyers have been empowered to take food samples, get those tested and lodge complaints for prosecution of accused. Hence, statement 1 is correct. 
  • A consumer does not need a lawyer to file a complaint or to fight his case in the consumer court. He can file the complaint himself. A consumer is not required to pay any court fee, but just a nominal fee depending on the type of court and the claim amount. Hence, statement 2 is not correct. 
  •  Under the consumer protection act it has been provided that in case of death of a consumer, his legal heir or representative can file complaint in the consumer court. Hence, statement 3 is correct. Therefore, option (c) is the correct answer.

Source: PIB

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