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FSSAI Cracks Down on Misleading

  • 17 Jun 2024
  • 1 min read

Source: TH

Recently, the Food Safety and Standards Authority of India (FSSAI) has directed manufacturers (Food Business Operators (FBOs) to remove "100% fruit juice" claims from products made with reconstituted juice.

  • Reconstituted juices are made by adding water back to concentrated fruit juice. 
  • FSSAI aims to prevent misleading consumers who might believe they're getting pure, undiluted juice.
  • Key Regulations:
    • No "100% Juice" Claims: As per Advertising and Claims Regulations (2018), such claims are not allowed for any fruit juice product.
    • "Reconstituted" Labeling: Food Products Standards & Additives Regulations (2011) mandates that reconstituted juices must clearly state "reconstituted" in the ingredient list.
    • Sweetener Transparency: Juices with added nutritive sweeteners exceeding 15 gm/kg must be labeled "Sweetened Juice."
    • Established under the Food Safety and Standards Act (2006).
    • An autonomous body under the Ministry of Health and Family Welfare.
    • Mission: Setting world-class food safety standards, promoting good manufacturing practices, and ensuring food businesses adhere to these regulations.

Read more:  Food Safety and Standards Authority of India (FSSAI), FSSAI to Streamline Food Safety Regulations  

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