It is celebrated on 25th April every year, to highlight the need for continued investment and sustained political commitment for malariaprevention and control.
Malaria is preventable as well as curable.
Theme for 2020: “Zero malaria starts with me”
It is a grassroots campaign that aims to keep malaria high on the political agenda, mobilize additional resources, and empower communities to take ownership of malaria prevention and care.
The 2019 report showed no global gains in reducing new infections over the period 2014 to 2018.
High burden to high impact: It is a new approach to get the malaria fight back on track, particularly in countries that carry the highest burden of disease. It is founded on 4 pillars:
Political will to reduce malaria deaths.
Strategic information to drive impact.
Better guidance, policies and strategies.
A coordinated national malaria response.
WHO officially endorses disease-specific global awareness days for only four diseases including malaria:
