2 Solved Questions with Answers
4. (b) How could social influence and persuasion contribute to the success of Swachh Bharat Abhiyan? (2016)
Through persuasion and social influence an audience is intentionally encouraged to adopt an idea, attitude, or course of action by symbolic means utilizing words, images, sounds, etc. This is because the thoughts, behavior and action of people are influenced by other people in their environment.
The role of persuasion and social influence in the success of the Swachh Bharat Abhiyaan (SBA) is particularly important. The SBA was launched to accelerate the efforts to achieve universal sanitation coverage and to put an end to open defecation. Ending open defecation while on one-hand requires construction of toilets at mega speed, on the other hand it also requires persuading the households to actually use them. Sanitation in India is a behavioural issue which would require a change in mindset of people to adopt safe practices. For this, people need to be educated about the hazards of open defecation.
Persuasive messages via television, radio, Internet or face-to-face communication featuring filmstars, sportspersons and other celebrities exhorting people to change their habits by explaining the damage of poor personal hygiene, littering and open defecation to health of all citizens can go a long way in causing a behaviuoral change.
6. Our attitudes towards life, work, other people and society are generally shaped unconsciously by the family and the social surroundings in which we grow up. Some of these unconsciously acquired attitudes and values are often undesirable in the citizens of a modern democratic and egalitarian society. (2016)
(a) Discuss such undesirable values prevalent in today's educated Indians.
(b) How can such undesirable attitudes be changed and socio-ethical values considered necessary in public services be cultivated in the aspiring and serving civil servants?
(a) There are presence of various social practices and human actions in modern educated society because of unconsciously acquired undesirable attitudes and values. Patriarchal mindset widely present in the Indian society subjugates the status of women in society. Caste based discrimination is also an undesirable attitude that gets influence by the social surroundings.
Corruption, dowry system are some of the undesirable values and practices that are influenced by social surroundings.
(b) The role of family, teachers can play a great role in changing the undesirable attitude in the young generation because young generation learn by observing their family members and teachers. Parents, family member should always behave in ethical manner, discourage the unethical practice such as dowry, corruption, discriminations based on caste system.
Ethical and moral education should be given with the elementary education to children in schools.
As per the recommendations of 2nd ARC report, code of ethics should be implemented with the code of conduct to impart the socio-ethical values in serving civil servants. For the aspiring civil servants, the moral education should be taught as compulsory subject in school and college education.