Rapid Fire
Orange Economy
- 03 May 2025
- 2 min read
The Prime Minister highlighted India’s rising role in the global creative economy at the WAVES 2025 (World Audio Visual and Entertainment Summit), focusing on the concept of an "orange economy" that emphasizes creativity, culture, and intellectual property.
- Orange Economy: The creative economy (also known as the orange economy) refers to knowledge-based activities that integrate culture, creativity, technology, and IP to drive economic, social, and cultural development, with strong potential to support sustainable development goals.
- India’s creator economy is projected to grow at an 18% Compound annual growth rate, rising from Rs 19 billion in 2023 to Rs 34 billion by 2026, according to Ernst & Young.
- WAVES 2025: It is the first World Audio Visual & Entertainment Summit, held at the Jio World Convention Centre, Mumbai, and hosted by the Government of India.
- It aims to position India as a global hub for Media & Entertainment (M&E), intellectual property, and technological innovation.
- The summit highlights India’s prowess in content creation and tech innovation across Broadcasting, Films, Animation, Gaming, Digital Media, Artificial Intelligence, and more.
- WAVES 2025 features the WAVES Bazaar, a global digital marketplace connecting creators with buyers and investors.
| Read more: WAVES 2025 and Creative Economy |
