Nayi Chetna 4.0 Campaign

• 26 Nov 2025

Why in News? 

The Union Minister for Rural Development, alongside the Union Minister for Women and Child Development, launched ‘Nayi Chetna 4.0’, a national campaign under the DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihood Mission). 

Key Points 

• The fourth edition of Nayi Chetna – Initiative for Change focuses on strengthening women’s safety, mobility, dignity, and socio-economic participation, especially in rural India. 
• The campaign will run nationwide from 25th November to 23rd December 2025, led by the extensive network of Self-Help Groups (SHGs) under DAY-NRLM. 
• Emphasis given on elimination of substance abuse, which was termed a major cause of domestic violence, and village-level campaigns for violence-free communities. 
• The initiative stresses women’s voices in governance, safe public spaces, shared domestic responsibilities, and recognition of women’s economic roles.
  

DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihood Mission) 

• The DAY-NRLM was launched in 2011 and later restructured in 2015 to strengthen its implementation framework and outreach. The mission is implemented by the Ministry of Rural Development. 
• The scheme aims to reduce rural poverty by promoting self-employment, skill development, and sustainable livelihoods through Self-Help Groups (SHGs). 
• It primarily focuses on mobilizing rural women into SHGs, providing them with credit linkages, capacity-building support, and enhanced access to markets. 
• It includes key components such as financial inclusion, digital literacy, and the diversification of livelihood activities to improve and stabilize household incomes in rural areas.