Akashvani Kendra in Ujjain

• 09 Jul 2025

Why in News? 

The government is going to set up a new Akashvani Kendra in Ujjain under the Broadcasting Infrastructure and Network Development (BIND) scheme. 

• This initiative is part of the ongoing efforts to strengthen media infrastructure in underserved and aspirational districts of the state.

Key Points

• BIND Scheme: 
  • About: 
    • It is a scheme for providing financial support to Prasar Bharati for expenses related to the expansion and upgradation of its broadcasting infrastructure, content development and civil work related to the organisation. 
      • Prasar Bharati, as the public broadcaster of the country, is the most important vehicle of information, education, entertainment and engagement for the people especially in the remote areas of the country through Doordarshan (DD) and All India Radio (AIR). 
      • Prasar Bharati played a stellar role in communicating public health messages and awareness to the public during the Covid-19 pandemic. 
  • Significance: 
    • In addition to enhancing the scope of public broadcasting, the Project has the potential to generate indirect employment by way of manufacturing and services related to supply and installation of broadcast equipment. 
    • Content generation and content innovation for AIR & DD has the potential of indirect employment of persons with varied experience related to different media fields in the content production sector including TV/Radio production, transmission and associated media-related services. 

Prasar Bharti 

• Prasar Bharati is a statutory autonomous body. It is the Public Service Broadcaster of the country. 
• It was established under the Prasar Bharati Act in 1997. 
• The Prasar Bharati Corporation’s main objective is to provide autonomy to Doordarshan and Akashvani in order to “educate and entertain the public”.  

Doordarshan 

• Doordarshan is an autonomous public service broadcaster founded by the Government of India, which is one of two divisions of Prasar Bharati.  
  • The other division is All India Radio (AIR). 
• It was first aired on 15th September 1959, as a public service telecasting service. 
• It became a broadcaster with daily transmissions of morning and evening shows in 1965, having transmission in Delhi. 
• On 1st April 1976, it came under the Information and Broadcast Ministry and in 1982, Doordarshan became the National broadcaster.