OTT Sector as India’s Soft Power

• 18 Dec 2025

Why in News?

The Ministry of Information & Broadcasting highlighted the growing role of the OTT (Over-The-Top) sector as a key driver of India’s soft power and global cultural outreach.  

Key Points 

• OTT Platform : OTT (Over-The-Top) refers to digital platforms that deliver video, audio, or media content directly to users via the internet, without relying on traditional cable or satellite television networks (e.g., Netflix, Amazon Prime Video, Disney+ Hotstar). 
• Soft Power Role: The OTT sector promotes Indian stories, culture, creativity, and heritage to audiences within India and across the world. 
• Revenue Growth: Video subscription revenues in India grew by 11% in 2024, reaching ₹9,200 crore. 
• User Base: Estimated 9.5–11.8 crore individuals in India pay for OTT streaming services.  
• WAVES OTT Platform: Prasar Bharati’s WAVES OTT platform recorded over 80 lakh downloads in its first year and provides free access to Doordarshan and All India Radio archives, regional arts, documentaries and multilingual content. 
• Support for Creators: WAVES OTT has created a framework to support emerging filmmakers and content creators with global distribution opportunities. 
• Anti-Piracy Measure: The newly added Section 7(1B)(ii) of the Cinematograph Act, 1952 empowers the government to take action against intermediaries hosting pirated films online.