National Current Affairs
LIC Launches ‘MyLIC’ and ‘Super Sales Saathi’ Mobile Apps
- 20 Apr 2026
- 2 min read
Why in News?
Life Insurance Corporation of India (LIC) has launched two new mobile applications—MyLIC and Super Sales Saathi—to enhance digital services, improve customer experience, and strengthen support for insurance agents.
Key Points
- Launch: The applications were launched in April 2026 in Mumbai by M. Nagaraju, Secretary, Department of Financial Services.
- MyLIC App: It is designed for policyholders and allows them to manage their insurance policies on a single digital platform.
- Through the MyLIC app, users can pay premiums, track policy benefits in real time, update policies online, obtain paperless policy loans and complete e-KYC digitally.
- Super Sales Saathi App: It is meant for LIC agents and intermediaries to support sales, marketing and customer service activities.
- The app provides digital sales tools, real-time policy tracking, automated reminders, AI-based customer insights and performance dashboards for agents.
- Technology Platform: Both applications are built on LIC’s DIVE (Digital Innovation & Value Enhancement) platform to provide a secure and integrated digital insurance ecosystem.
| Read More: LIC |
