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सेमिनार: अंग्रेज़ी सीखने का अवसर (23 सितंबर: दोपहर 3 बजे)
TV Channel for Farmers DD Kisan Launched
May 27, 2015

Doordarshan's farmer-centric channel DD Kisan is launched on 26 May by Prime Minister Narendra Modi. The channel aims to bring farmers into the loop so that they could voice their concerns.

  • The 24-hour-channel will telecast programmes related to agriculture and weather round-the-clock.

  • The channel would not only provide the 700 million farmers in the country with weather and agriculture-related information but will also involve expert views on agriculture and the impact of weather phenomenon.

  • Agricultural meteorology division of the India Meteorological Department (IMD) sends messages to around 10 million farmers in the country related to alerts and warning about weather phenomena and extreme weather conditions which affect agriculture. However, reaching all the farmers in the country through SMSs is difficult. That is where this channel comes in.

  • It is likely to reach every farmer in the country, including poor and underprivileged ones, who contribute significantly to the country's agricultural output.

  • Information on how monsoon is likely to behave in the coming days, the extreme events that could come, weather advisories and advisories on land preparation, sowing and other agricultural processes will be issued through the channel by the IMD.

  • The channel will start with airing fresh programmes lasting six-and-a-half hours every day, which will include advisories and information on weather, pest attacks and crop prices.

  • Scientific weather terms will also be explained to the farmers on DD Kisan.

  • The channel will have 140 million farm households as target audience, as nearly half of India’s workforce is engaged in agriculture.

  • According to a situation assessment survey released by the National Sample Survey Office in December last year, over 59% of farm households do not have access to modern technology or technical advice. The numbers show no improvement since 2005, when the last such survey was released.

  • Of the 41% who had access to technology and information related to agriculture (in 2013), 20% households depended on ‘other progressive farmers’ and another 19.6% on mediums such as ‘radio, newspaper, TV, Internet’.

  • Barely 10% farm households reported sourcing information from state extension services such as extension officers, Krishi Vigyan Kendras or agricultural universities.

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