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Operation Ruchi for Food Safety in Kerala
Jun 25, 2015

The Food Safety wing in Kerala launched Operation Ruchi, a State-wide initiative for food safety, to regulate the use of additives and flavour enhancers in food products. 

  • The State will seek legislative means to ban misleading advertisements, mainly of junk and packaged foods.

  • The potential of social media, online facilities, and WhatsApp messaging service would be used to promote food safety and also to help the public register complaints.

  • The government was planning initiatives to ensure that food safety was maintained from the farmland to the dinner table.

  • Grama sabhas might take over the task of food production, including vegetables, utilising government’s farmlands for cultivation and with the help of agencies such as Kudumbasree.

The future of safe food standards is quite complex, with new elements to be tested before food can be certified safe. If earlier, just heavy metal contamination was being tested for, today each item was being tested for hundreds of pesticide residue and microbial contamination.


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