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Make in Northeast-Initiative Announced
Jan 26, 2015

Ministry of Development of North Eastern Region (DoNER) has announced Make in Northeast initiative beginning with a comprehensive tourism plan for the region.

Key Points

  • A Brand Ambassador will be appointed, who could personify the heritage and identity of Northeast and at the same time, inspire the rest of the countrymen to look east and act east.

  • ‘Make in Northeast’ initiative, inspired by Prime Minister Narendra Modi’s “Make in India” concept.

  • The initiative will in the long run seek to promote exclusive Northeast expertise in areas like tea processing, organic farming, food processing, exploitation of wind power through wind mills, AYUSH, wellness therapies like spas, etc.

  • A detailed Brochure for investors will also be prepared and released across the country to encourage investment in Northeast.

  • In order to develop Northeast as a destination for investors, holiday seekers and tourists, mega circuit and mega destination projects of Tourism Ministry in the area will also be pursued.

  • A2015 calendar is also issued by DoNER based on theme of Northeast festivals with each month displaying the traditional local festival of each region in that particular season. When circulated across the country, this annual calendar would serve as a document to introduce the tradition, culture and tourism of the region through one single document.

  • DoNER will soon organize an event in Mumbai for interaction with representatives of film industry in order to bring awareness about the vast potential for location shooting in Northeast which can be done with much greater ease and cost effectiveness without travelling abroad.

  • One of the important objectives of ‘Make in Northeast’ initiative will be not only to generate revenue for Northeast but also to create job opportunities to prevent the exodus of youth which is presently taking place from the region to the rest of the country.

The issue of connectivity in the Northeastern states is a matter of major concern for the country. The road and rail network is not there due to difficult terrain. A lot of dependence is on air travel. That is why Government is requesting airlines to increase the number of aircrafts and frequency to these states. The Government is ready to provide more incentives to the airlines.


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