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"Kaam Mango Abhiyan" under MGNREGA launched
Nov 28, 2013

The Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) is an Indian job guarantee scheme, enacted by legislation on 25 August 2005. The scheme provides a legal guarantee for at least one hundred days of employment in every financial year to adult members of any rural household willing to do public work-related unskilled manual work at the statutory minimum wage.

Recently a survey recognises that there is a decline in people demanding work under MGNREGA. The Ministry has analysed the problem and concluded that it is not because of decrement in the demand of but because of a failure to capture demand effectively. 

Thus in lieu of the objective of inclusive growth, the Ministry of Rural Development has launched a “Kaam Mango Abhiyan” to proactively register demand in select districts of the country. This campaign therefore seeks to increase awareness around the entitlements of MGNREGA and increase participation in the programme by fulfilling the guarantee of employed against demand. For the coming month, the focus will be on six districts in the country –Sitapur (Uttar Pradesh), Nashik (Maharashtra), Raichur (Karnataka), Katihar (Bihar), West Singhbum (Jharkhand) and Sundergarh (Odisha). This will present a model for a nationwide campaign that will be launched on 2nd February 2014, MGNREGA Day.

Rural Development Ministry has requested the Chief Ministers of the six states use the opportunity to’ motivate all stakeholders in realizing the benefits conferred under the Act’ and ‘create good models that can benefit large number of poor households’. 

The abhiyan will be a collaborative effort with district, state and central government, NREGA workers and civil society organisations. It will involve training of officials, mass awareness drives via padyatras and institutionalizing monthly “Rozgar Diwas in every panchayat as an opportunity for people to register their demand and grievances. Demand will be anticipated and capacity will be built for increased responsiveness of the administration.  


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