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India Becomes 7th Most Valued 'Nation Brand' in the World
Nov 05, 2015

India has moved up one position to become the world’s 7th most valued ‘Nation Brand’ with an increase of 32 per cent in its brand value to $2.1 billion. Brand Finance measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world's largest companies.

The nation brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process. The Gross domestic product (GDP) is used as a proxy for total revenues.

The US remains on the top with a valuation of $19.7 billion, followed by China and Germany at the second and the third positions respectively.

The UK is ranked 4th, Japan is at fifth position and France is sixth on the list. While India and France have moved up one position each since last year, all the top-five countries have retained their respective places.

Key Points

  • The surge of 32 per cent in India's 'nation brand value' is the highest among all the top-20 countries on the list.

  • China has retained its second position despite a decline of one per cent in its brand value to $6.3 billion.

  • India's 'Incredible India' slogan has worked well, while Germany suffered due to the ‘Volkswagen’ crisis.

  • China's recent stock market turbulence and slowing growth will also extend the US' tenure of the top spot.

  • Among BRICS nations, India is the only country to have witnessed an increase in its brand value with all others (Brazil, Russia, China and South Africa) seeing a dip in their respective brand valuations.

  • India is the second most valued among these emerging economies after China, followed by Brazil, Russia and South Africa.

The US remains a powerful brand with an inviting business climate. However its value comes in large part from the country's sheer economic scale. The US' world-leading higher education system and the soft power arising from its dominance of the music and entertainment industries are significant contributors too. This soft power will help the US to retain the most valuable nation brand for some time after China's seemingly imminent rise to become the world's biggest economy.

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