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IAP HealthPhone Programme Launched
Jun 16, 2015

The Indian Academy of Pediatrics (IAP) HealthPhone programme is recently launched in New Delhi. The IAP HealthPhone programme is the world’s largest digital mass education programme for addressing the malnutrition in women and children. 

Key Features

  • This programme is launched by the Indian Academy of Pediatrics (IAP) in partnership with the Ministry of Women and Child Development, UNICEF and supported by Vodafone India.

  • This programme aims to tackle the challenge of malnutrition in mothers and children across India. 

  • It is an innovative initiative that will reach out to the masses specially the rural females

  • It will make a difference in generating awareness about the issues related to health and malnutrition at a large scale. 

  • The IAP HealthPhone is a public-partnership initiative that leverages the increasing penetration of mobile phones in the country to educate over 6 million girls and women between 13 and 35 years of age and their families on better health and nutrition practices by 2018. 

  • The programme will achieve its objectives by widely promoting and distributing four re-edited videos from the Poshan (nutritional videos) series, jointly produced by Ministry of Women and Child Development and UNICEF in 18 Indian languages. 

  • The Poshan videos address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of balanced diet, health and simple changes in nutritional care practices that can notably enhance nutritiona levels. 

  • To start the programme, IAP has forged a unique partnership with Vodafone India.  Vodafone will send out approximately 300 million text messages to its subscribers every year to promote the viewing of the four videos.

  • It will also support IAP to undertake a comprehensive communication campaign to promote the IAP HealthPhone programme across the country via print and social media. 

  • IAP HealthPhone partners are committed to strengthen the programme through their networks and sync their efforts to address malnutrition systemically. 

  • The three-year campaign by IAP HealthPhone is expected to benefit the health of 60 million children in India born by 2025 and will be transformative for India’s fight against malnutrition.

The problem of malnutrition in India is a well-known fact and the Government has been taking various steps to address this through a number of programmes. Malnutrition is partly an issue of lack of means of nutrition and partly lack of knowledge about proper method of nutrition. 

The Ministry of Women and Child Development through its Integrated Child Development Scheme (ICDS) programme has been providing supplementary nutrition to the pregnant and lactating mothers as well as children upto the age of 6 years. The Ministry has also been undertaking information and education campaigns to sensitize people about the correct nutritional methods.

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