Poshan Maah Campaign in Jharkhand | 22 Sep 2025
Why in News?
The 8th Poshan Maah 2025 was launched in Jharkhand, focusing on reducing oil and sugar consumption and promoting the “Paanch Sutra – Golden 1000 Days” initiative to improve maternal and child nutrition.
Key Points
- About: The initiative is part of the Poshan Abhiyan to improve maternal and child nutrition across the state. Aimed at tackling malnutrition, the campaign also focused on reducing excessive consumption of unhealthy oils and sugars.
- Reduction in Oil & Sugar Consumption: During the launch event, campaign materials were unveiled, focusing on raising awareness about the need to reduce oil and sugar consumption in daily diets.
- These posters will be distributed across Anganwadi Centres (AWCs) statewide to ensure effective outreach.
- Paanch Sutra – Golden 1000 Days Initiative: This is a crucial step in improving maternal and child nutrition by promoting a healthy diet during the critical 1000 days of a child’s life (from pregnancy to the second birthday).
- The five key nutritional practices emphasized in the initiative will guide communities in enhancing their dietary habits, ensuring optimal growth and development for children.
Poshan Abhiyaan
- About:
- Poshan Abhiyaan was launched by the Prime Minister on 8th March, 2018, in Jhunjhunu district of Rajasthan.
- The focus of Abhiyaan is to emphasize the nutritional status of adolescent girls, pregnant women, lactating mothers, and children from 0 to 6 years old.
- Objectives
- Prevent and reduce stunting in children (0- 6 years)
- Prevent and reduce under-nutrition (underweight prevalence) in children (0-6 years)
- Reduce the prevalence of anaemia among young Children(6-59 months)
- Reduce the prevalence of anaemia among Women and Adolescent Girls in the age group of 15-49 years
- Reduce Low Birth Weight (LBW)
