Marketing Support Scheme | 09 Dec 2022

Why In News?

According to information received from the media on December 8, 2022, the Uttarakhand Tourism Development Council has announced a 'Marketing Support Scheme' for tour operators in the state to bring foreign tourists to the International Yoga Festival to be held next year.

Key Points

• In order to attract the country and the world towards yoga in Uttarakhand, the International Yoga Festival is organized by the Tourism Department in Rishikesh every year. In order to ensure that more and more foreign tourists participate in the festival, the Tourism Department has announced a 'Marketing Support Scheme' to provide financial incentives for tour operators.
• Under this scheme, tour operators booking international tourists will be given an amount of Rs 10,000 per tourist and a maximum of Five lakh rupees. This financial incentive will be given to tour operators in lieu of bringing foreign tourists to the yoga festival.
• The benefit of the scheme will be available to tour operators recognized by the International Association of Tour Operators, Ministry of Tourism and Uttarakhand Tourism Development Council. Accredited tour operators bringing tourists will have to submit proof of International Yoga Festival Marketing Promotion.
• Apart from this, they will have to submit documents like booking and registration details of foreign guests participating in the International Yoga Festival, copies of their passport and valid visas and hotel bookings for them.