Adopt a Tourism Site Initiative | 12 Dec 2025

Why in News? 

Rajasthan’s tourism department is introducing the "adopt a tourism site" initiative as part of the Rajasthan Tourism Policy 2025 to modernise the tourism ecosystem.

Key Points 

• Scheme Objective: The initiative aims to invite private players, local communities, and tourism stakeholders to restore, manage, and operate heritage and eco-tourism locations. 
• Sustainable Model: It is designed to create a sustainable, revenue-supported model for maintaining major tourist destinations, including temples and eco-tourism sites, reducing government burden. 
• Adoption Period: Partners can adopt sites or amenities for a minimum period of five years, assuming responsibility for development, upkeep, and management of visitor facilities. 
• Commercial Activities: The model allows the introduction of commercial and semi-commercial activities in adopted zones to generate funds for self-sustaining maintenance. 
• Local Integration: Partners will set up shopping arcades with local cuisine, handicrafts, arts, and traditional products, benefiting local artisans and enhancing the visitor experience. 
• Livelihood Creation: The scheme is expected to create new livelihood opportunities for local artisans by promoting Rajasthan's unique culture and products. 
• Tourism Enhancement: The policy encourages partners to improve the tourism value chain, with amenities like cafeterias, restaurants, and curated souvenir shops. 
• Night Tourism: The department is exploring flexible operational hours, including potential all-night access to select high-footfall sites to boost nighttime tourism and revenue. 
• Future Guidelines: Detailed operational guidelines, including a list of eligible sites and permissible amenities, will be released soon as part of the implementation of the Rajasthan Tourism Policy 2025.