Regulation of Government Advertising: CCRGA | 27 Jul 2020

Why in News

Recently, the Supreme Court-mandated Committee on Content Regulation in Government Advertising (CCRGA) issued a notice to the Delhi government, seeking clarifications on a recent advertisement placed by it in Mumbai editions of prominent newspapers.

  • However, according to the Delhi government, CCRGA doesn’t have jurisdiction over the Delhi government. The advertisement content of Delhi government is regulated by its own State-level committee.

Key Points

  • CCRGA:
    • As per the directions of Supreme Court in 2015, the Government of India had set up a three member body in 2016 to look into content regulation of government funded advertisements in all media platforms.
    • It is empowered to address complaints from the general public and can also take suo-moto cognizance of any violation of the Supreme Court guidelines and recommend corrective actions.
  • Supreme Court Guidelines:
    • The content of government advertisements should be relevant to the government’s constitutional and legal obligations as well as the citizen’s rights and entitlements.
    • The advertisement materials should be designed to meet the objectives of the campaign and to ensure maximum reach in a cost effective way.
    • It should be accurate and not presenting pre existing policies and products as new. The advertisement content should also not promote the political interests of the ruling party.

Source: TH