Government Notifies Market Access Guidelines under EPM | 02 Jan 2026

Source: TH

The Ministry of Commerce & Industry has notified the first set of market access guidelines under the Export Promotion Mission (EPM) to enhance global market reach for Indian exporters.

• Financial Assistance: Exporters, especially MSMEs, receive funding for trade fairs, Buyer-Seller Meets (BSMs), Mega Reverse Buyer-Seller Meets (RBSMs), and trade delegations.
• Caps on Assistance: Financial assistance will be provided for up to two delegates per firm, with a minimum delegation of 50 participants, of which at least 35% must be MSMEs.
  • Firms eligible for up to 3 BSMs, MSMEs up to 4 BSMs per financial year.

Export Promotion Mission (EPM)

• About: It is a single, digitally enabled umbrella framework aimed at strengthening India’s export ecosystem and enhancing the global competitiveness of MSMEs and labour-intensive sectors.
• Integrated Approach: The EPM merges fragmented schemes into a unified framework through two core sub-schemes:
  • Niryat Protsahan: Provides financial support, including affordable trade finance, interest subvention, collateral aid, and credit enhancement for MSMEs.
  • Niryat Disha: Focuses on non-financial enablers like quality compliance, branding, logistics support, trade fair participation, and district-level capacity building.
• Governance & Implementation: It is anchored in a coordinated institutional framework involving the Department of Commerce, Ministry of MSME, Ministry of Finance, DGFT, Export Promotion Councils, and state governments. The Directorate General of Foreign Trade (DGFT) serves as the implementing agency.