Study Material | Test Series | Crash Course
Drishti IAS
call1800-121-6260 / 011-47532596
Drishti The Vision Foundation
(A unit of VDK Eduventures Pvt. Ltd.)
Current Affairs Crash Course Download Player Download Android App
Brand Finance Report-2016
Feb 06, 2016

India’s top multinational Information Technology (IT) company Tata Consultancy Services Ltd (TCS) has been rated as the world’s most powerful brand in IT services by a leading global brand valuation firm. 

Key Findings

  • Brand Finance’s 2016 annual report evaluated thousands of the world’s top brands to determine which are the most powerful and the most valuable. 

  • Scoring highly on a wide variety of measures such as familiarity, loyalty, staff satisfaction and corporate reputation, TCS emerged as the IT services industry’s most powerful brand with a score of 78.3 points—earning it an AA+ rating. 

  • TCS’s customer focus has been central to its recent success, but a closer look at its data shows strong and improving scores for brand investment and staff satisfaction too.

  • It has emerged as a dominant force in the IT services industry and is the strongest brand in the sector. Its brand power is indisputable. 

  • TCS is also the fastest growing brand within its industry over the last 6 years. The company’s overall brand value has increased from $2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to $9.4 billion in 2016; a growth rate of 286%.

  • Tata Consultancy Services is an IT Services, Consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty. 

  • TCS offers a consulting-led, integrated portfolio of IT, BPO, Infrastructure, Engineering and Assurance Services.

  • Across all industries, Disney was rated as the most powerful brand and Apple as the most valuable brand for 2016. 

Brand Finance is the world’s leading brand valuation and strategy consultancy, with offices in over 15 countries. It provides clarity to marketers, brand owners and investors by quantifying the financial value of brands. Drawing on expertise in strategy, branding, market research, visual identity, finance, tax and intellectual property, Brand Finance help clients make the right decisions to maximize brand and business value and bridges the gap between marketing and finance.


Helpline Number : 87501 87501
To Subscribe Newsletter and Get Updates.

http://www.drishtiias.com/upsc-current-affairs-article-Brand-Finance-Report-2016